WebIn seinem Blog „Hafner on CRM“ versucht er dem Thema seine informativen, schönen, schlimmen, tragischen und lustigen Seiten abzugewinnen. Dort veröffentlicht er auch seit 2006 die Top 5 CRM Trends des Jahres. 2024 erschein sein Buch „Die Kunst der Kundenbeziehung“ im Haufe Verlag, welches kurzfristig zum Amazon Nr. 1 Bestseller im ... WebCustomer relationship management (CRM) is a business strategy that optimizes revenue and profitability while promoting customer satisfaction and loyalty. CRM technologies enable strategy, and identify and manage customer relationships, in person or virtually. CRM software provides functionality to companies in four segments: sales, marketing ...
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